YOUR GUIDE TO THE NEW GM GENUINE PARTS AND ACDELCO BRAND AESTHETIC
At first glance, you might notice those new GM Genuine Parts and ACDelco packages arriving at your facility have an updated, modern design. But, there’s even more going on than the streamlined new logos highlighted on every box.
From easily recognizable product-tier colors and improved part-number readability to language translations and security features, the Global Parts Branding initiative and the corresponding packaging updates are making it easier than ever to ensure you are receiving the best parts possible and delivering them to your customers. Let’s take a look at the visual cues on the latest packaging that help elevate our identity in the parts market and make things a little easier in your shop.
When GM rolled out its new logo in conjunction with its EV future, GM Genuine Parts and ACDelco logos were also refreshed to reflect the company’s overall vision for a clean, electric-focused future. Logos are available via GM Asset Central and the ACDelco 1Store.
Updated product tiers (GM OE/Best, ACDelco Gold/Better and ACDelco Silver/Good) are reflected by the color on product packaging. The GM OE blue color and flag designate Original Equipment parts. For high-quality aftermarket alternatives, ACDelco Gold parts come in gold-colored packaging and ACDelco Silver parts arrive in silver packages.
Another way to quickly identify what’s inside is a pattern of dots that lets you know instantly:
3 dots = GM OE
2 dots = ACDelco Gold
1 dot = ACDelco Silver
Up to seven languages are present on the new packaging to reflect those spoken by our customers around the world. They also highlight our position as global brands of a global company.
You may receive parts orders in either of these iterations, or even in the original packaging, while each product transitions to the latest packaging design. Regardless of which of these designs you receive, rest assured that you’re getting the same high-quality parts you’ve come to expect.
If you have any questions about Global Parts Branding, or the new packaging, email firstname.lastname@example.org.