Building Blocks. West Coast Shop Turns Genuine GM Rewards into New Business!

| March 23, 2017
 

Many repairers reinvest their Genuine GM Rewards in their businesses.

In itself, that’s very good business. Turn Key Engine Supply, in Oceanside, Calif., may have taken this practice to a whole new level. It’s quite literally a shop built by GM parts whose main business is selling GM products.

Turn Key opened its doors fifteen years ago, around the same time GM started selling LS engines. Along the way, they’ve grown from a one-man operation working out of a 1,200 sq. ft. building into a performance powerhouse with 13 full-time employees churning out gasoline-powered dreams in a 15,000 sq. ft. facility.

Owner Kolby Enger says fully 2,000 sq. ft. of that working space come courtesy of the Genuine GM Rewards program, which he joined on the recommendation of his parts dealer. “We turn the points in for gift cards, especially for stores like Lowes where we can pick up materials for upgrading the shop,” he explains. “They’re a nice bonus, and we typically earn about 20,000 points a year.”

The points add up quickly since installing GM LS engines is the heart of Turnkey’s business. The shop drops the fully assembled and tested power plants into every imaginable application—non-GM vehicles, hot rods, street rods, race cars, trucks, etc.—then turns them back over to grateful owners looking for a standout vehicle at the track, in the desert or around the neighborhood.

Each year, they’re typically on-track to deliver 800 complete engines. Some of those turn up in high-profile racing venues such as Baja 1000, Best in the Deserts series, Trophy Lite series, SCORE series, Good Guys Autocross events, Australian Outback Challenge and the Dakar. The top six rock crawlers in the nation run Turn Key engines.

Their reputation also has built a national media following

Turn Key’s creations have graced the pages of many performance magazines. If you watch TV or go to the movies, you’ve probably seen their work. Turn Key has been featured on Horsepower TV and created engines for vehicles appearing in “Transformers 3” and “Pawn Stars.”

“We already had been doing work for Rick Harrison [of “Pawn Stars”] years before the show was on,” Enger says. “So far we’ve created about six engines for cars on the program.”

If you are not already participating in Genuine GM Rewards, sign up today at http://www.genuinegmparts.com/for-professionals/current-programs-and-rebates/genuine-gm-rewards

 

 

Tags: , , , , , , , , ,

Category: GM Parts Promotions, The Business of Repairs